I am proud to present a few colourful logo designs, very much loved by their happy owners, which I created some time ago. The challenge of logo design is not just understanding the brief but also the ideas and intentions of the people for whom you design it. A logo is part of the foundation upon which a new business is built and the owners of that business need it to reflect themselves, not just the product or services they provide.


Luna Boppers Logo Design

This logo was designed for a childrens entertainment company specialising in supplying bouncy castles for parties. The brief was to produce a bright, colourful logo attractive to both children and parents which gives an impression of fun, energy and movement, whilst also linking with the 'space' connection implied by the company name.



Aristeus Agriculture Logo Design

A far more corporate look was desired for a logo that I designed for a London-based multi-million pound finance organisation seeking to attract investors in what came across as a rare community-sensitive palm oil investment programme. The brief was to portray a professional image that swiftly communicated the nature of the product and reflected the organisation's environmental credentials.



Pretty Little Soles Logo Design

And here we have a local start-up business keen to get across a gentle but professional image with a logo designed to attract both mothers and children. The pastille blues and pinks are balanced by the slightly stronger brown, which creates a soft but unisex effect. This company is ideally based in SW London: Battersea (otherwise known as 'Nappy Valley') is said to be the most fertile place in Europe!

The legend of Greek poet Hesiod, who lived in Mount Helicon at about 700BC was the first one to mention the Muses. Apparently they visited him one day, in godess form and blessed him with the gift of poetic inspiration. The existence of Muses hasn't ended with the greek mythology, though.

Homer, Plato, Dante, Milton and Shakespeare, just to mention a few, all claimed to get inspiration from the mystical  Muses.

"...They were considered the source of the knowledge, related orally for centuries in the ancient culture, that was contained in poetic lyrics and myths. The compliment to a real woman who inspires creative endeavor is a later idea..."
as we can read in Wikipedia.

Being a muse is a kind of stereotype. Why is it considered to be man/artist and woman/beautiful/muse relationship?

Of course these are powerfull stereotypes: John Lennon & Yoko Ono, Andy Warhol & Eddie Sedgwick, Serge Gainsbourg & Jane Birkin, Quentin Tarantino & Uma Thurman and many others. But who inspires the inspiring?

Our first and probably the strongest inspiration is our family and our closest environment. Our parents, neighbours, teachers, authors of children's books and TV characters. Yes, this is so true.

Let's start from some art news. I managed to display the other painting of mine at The Prestige cafe in Wandsworth Common. Looks really good in this cosy little space full of mouth watering aromas of coffee and cakes...

Prestige Cafe
14 Bellevue Road, Tooting
London, SW17 7EG